SEO Tips

3 Things You’re Doing Wrong with SEO and What to Do Instead

More than 75 percent of online users do not scroll past the first SERP after searching for something online.

Using the right SEO techniques ensures you’ll get a nice, comfy spot on the first page of all search engines used today.

Using the wrong techniques, on the other hand, can affect your website rankings and make you less visible to your potential customers or the people you’re targeting to read your content.

Feeling like you’re failing with SEO and not sure just what it is you’re not doing right?

For starters, you may be using techniques that are now outdated, using black hat tactics or focusing too much on things that are not as relevant to SEO as you’d think

Let’s look at the 3 things you’re doing wrong with SEO and that may possibly damage your online reputation.

1. Faulty Keyword Research

 

Most marketers and SEO strategists spend a lot of their time doing keyword research to get ranked at the top of the SERP for keywords they feel speak to most to what it is their customers are looking for.

Keyword research is a vital component of SEO but there so many ways you can fail with your research.

First of all, you may end up choosing irrelevant keywords because you’re focusing too much on the historic search volume.

Keywords with a large search volume are usual short tail keywords that are too general for you to have any real chance at ranking for them.

Long tail keywords with fewer results are a far better option as long as you offer users an “answer” to their query.

And this takes us to another common mistake some SEOs make: offering misleading information.

A bait situation will most likely affect how the search engine ranks your content.

Targeting keywords that are irrelevant to the user’s demand will have them leaving your web page in just a few seconds.

Google, for example, picks up on that and your website may end up being penalized.

Content marketers and SEO strategists usually target plural keywords, especially when they’re working for a company that sells more than one product.

It does make sense to use plural keywords but it’s not the best technique if you really want to be on top of the other results. Singular keywords get more traffic than their plural counterparts, and that’s a fact.

Some SEO specialists believe that the main thing marketers are doing wrong with keyword research is only targeting the main keyword. And this is true if we consider the fact that secondary keywords get a lot of traffic as well.

It’s worth making an additional effort and including other relevant keywords, regardless of the fact that they may have fewer search results.

2. Too Many Backlinks

 

Backlinks matter but quality backlinks matter even more.

Most marketers and SEOs use content publication and guest posting as the primary part of their link-building strategy.

In fact, you’ll often hear SEO strategists saying that link-building is the most effective way to boost your whole SEO strategy.

Nonetheless, for many, it’s more the case of quantity over quality.

Are you going over the top with your link building? If you are, you run the risk of the search engine penalizing you if you include links from low-authority (less than 20) websites or penalized websites.

The same goes for obtaining too many backlinks in a short period of time.

Spammy guest posting will have long-term negative effects. Instead, you should start writing high-quality content and promote it with influential sites that fit with your niche.

This will prove to be beneficial both for your business and the readers. Yes, it’s true – it does take longer. Nonetheless, three quality and relevant backlinks will always prove to be better than hundreds of backlinks from questionable sources.

Are you willing to risk being penalized by Google just because you’re under the false impression infinite backlinks are all it takes to win at SEO?

3. Flawed Content Marketing

 

Content marketing and SEO go hand-in-hand yet there’s no shortage of working professionals that overlook SEO when creating online content.

To get a clear understanding of how SEO and content marketing work together and overlap, think of SEO as something that comes up with the requirements while content marketing’s role is to fulfil those requirements.

SEO without content would not exist.

And content without SEO risks on falling back on the last pages of search engines.

If your goal is to have your website or a specific web page on the first results on search engines, you will need to write content in a way that suits the needs of search engines too.

Inserting difficult keywords and making sure the content still flows “naturally” is hard but it’s something every marketer should do.

The right content architecture for a website should include relevant metadata and correct labels for videos and images.

Use keywords strategically for your content and use only the keywords you’re targeting.

Stuffing your content or website architecture with keywords and over optimizing is also harmful. Your SEO and content strategies should work together in harmony.

Another common mistake when it comes to content is having inconsistent material. In order to win your readers’ trust, you need to “show up.”

Invest in consistent content that is also useful, engaging, and even entertaining.

Having regular quality content increases page views and reduces bounce rates.

Come rain, come shine, get behind the keyboard and create top-notch content your readers will enjoy and even share.

The Bottom Line

 

Mistakes are bound to happen, especially if you are just getting started with SEO and content marketing.

SEO is pretty complicated and it may be hard to avoid the pitfalls described above.

As a general rule – it’s always quality over quantity.

Your aim should be to improve SERPs while also filling the reader’s need in the best way possible.

As long as you avoid these common SEO mistakes and use white hat techniques are that are acceptable to search engines, you should be well on your way to enjoy great SERPs!

About the Author Ryan Fancy

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